MarketingSherpa has really been a good resource for me when it comes to optimizing Web site landing pages and emails. They conduct research among B-to-C and B-to-B businesses and share the results and trends. It's always very insightful!
Their latest research report shows how to optimize email response. Best of all, you can access The Five Best Ways to Optimize Email Response free!
If you learn by reading, you can download the PDF (electronic document; open and read online or save to your computer). If you prefer learning by listening, you can download the audio version. Or if you learn best by watching, you can view the webinar online.
I hope you find it useful in your email marketing campaigns.
What?! You aren't doing any kind of regular email marketing? Get started now! :-) It really is the best way to begin a conversation with a customer and to keep it going. Not everyone is ready to buy from you the first time they visit your store or Web site.
If you are just beginning and have a low volume of addresses, Vertical Response it your best bet - you can pay as you go and costs about 1.5 cents per email address. Get more information and sign up here: Vertical Response
If you need a more robust experience where you can set up a series of automatic response emails, check out AWeber.
For additional information about these 2 and one other email marketing solution, visit this page of my site: DIY Email Marketing
Ciao, Paula
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