This fall there is already a 10% increase in e-commerce traffic, leading the experts to believe that a healthy holiday shopping season is to come. I'll wait and see if that will be true. I think that many people are simply shopping early (I know I am) in an effort to spread out holiday expenses during this busy season.
74% of online consumers said that free shipping is the primary incentive to shop online (results of a holiday survey from consulting firm Accenture according to Internet Retailer). I know it's a driving factor for me. If I can get it to my door without extra costs, it saves me the time of driving to the store, as well as saving me gas money.
Look for e-retailers to begin promoting holiday offers as early as October 31; well before Thanksgiving! Heck, some of the big box stores have had Christmas decorations, toys and gifts out for weeks now.
Are you ready? If you're selling online, get your free shipping offer ready to roll.
Happy Holiday Sales :-D
Ciao for now, Paula
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