Mobile Commerce

Mobile is moving at a speed you can't ignore! Are you ready? Is your Web site optimized for a mobile screen such as a smartphone? Can visitors easily purchase from you or find out how to get in touch with you?

I thought you'd like to see these mobile commerce stats.

• In the first quarter of 2011, according to Nielsen Co., 36% of mobile phones were smartphones, up from 23% in quarter 1 of 2010. That 36% is expected to soar to 50% by the end of this year. 
• Apple introduced the first tablet to the market, the iPad, in April 2010. By the end of this year, Forrester Research predicts that 26 million tablets will be in use. That number is expected to double next year.
• Forrester also projects that mobile commerce sales will double this year and grow by $4 billion in 2012 to a whopping $10 billion.

Internet Retailer is holding its 2nd Annual Mobile Commerce Forum in October. Make plans to attend to get the latest trends and best practices in all areas of mobile marketing. Find out more about this 3-day conference here.

Stay tuned to this blog for more tips and resources about mobile commerce as part of my ongoing effort to keep your small business informed.

Find information about using text messaging as a marketing tool for your business.

Ciao for now, Paula

post sources: internetretailer.com, forrester.com, nielsen.com