Propel Your Business

For the last week, I've been reading Launch, a new book by Michael Stelzner.

In it, Michael reminds us that our business is not about selling our products or services, it's connecting and building relationships with people.

He introduces something called the Elevation Principle and it goes like this:

Great Content + Other People - Marketing Messages = Growth

Michael encourages us to leave the "marketing message" out by creating opportunities for your business without selling or actively marketing.

You see, while technology is changing business at an alarmingly fast rate, people don't really change. They still want to trust a person and that trust leads to them doing business with you. Lay foundations for sustainable growth by deepening relationships with your customers.

"The book was crafted to help small business owners figure out how to respond to an ever changing world without performing the types of activities people hate to do (like selling)." -- Michael Stelzner


Read more about what this book is about and download Chapter 1 FREE.

Ciao for now, Paula