OK - so I talk about this a LOT! But I can't tell you how many web site owners I still see that are not writing for their users when they write their content, links, etc.
We've talked about the content copy in general, but what about the micro-content on your site - your navigational links, headings, etc.? - the elements that help your visitors find their way around.
The article I'm sharing (from author Jakob Nielsen) digs into this. He shares a test he performed to see what parts of a web page users really see/interpret when scanning quickly. His results show that users only saw the first 2 words (or what he calls nano-content) of the micro-content items . It's really fascinating and it will give you some good direction and food for thought for the next time you sit down to write. :-) Read the full story on Jakob's site.
--Paula
We've talked about the content copy in general, but what about the micro-content on your site - your navigational links, headings, etc.? - the elements that help your visitors find their way around.
The article I'm sharing (from author Jakob Nielsen) digs into this. He shares a test he performed to see what parts of a web page users really see/interpret when scanning quickly. His results show that users only saw the first 2 words (or what he calls nano-content) of the micro-content items . It's really fascinating and it will give you some good direction and food for thought for the next time you sit down to write. :-) Read the full story on Jakob's site.
--Paula
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