A better explanation of optimizing your web site (SEO)

Seth Godin does a better job than I've been doing......
He offers 2 common ways to use Search Engine Optimization (SEO).

Synopsis -

Step by step:

1. Make an incredible product, offer a remarkable service.

2. Associate a unique term or trademark with it. (Something that isn't generic, and preferably, not a crowded search term already).

3. Assuming that you do #1 and #2, you'll end up owning that word in the search engines. If you don't, revisit the first two steps.

Read the full article here so you can see the background behind these steps.

Ciao, Paula

Technorati Tags: search engine optimization, seo, website optimization, website promotion