I've played around a bit with an application for Facebook that allows you to customize your business page on Facebook. I came across this thorough article from John Jantsch at DuctTapeMarketing that walks you through how to do it.
It's nice to be able to differentiate your business from all the usual Facebook chatter and even have a Welcome page as your default page. Check out John's article here to see if this is right for you: Adding Custom Content to Facebook Pages
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