Analyzing Your Web Site Traffic with Google Analytics

As a small business, I know you probably have many more things to do besides look at a bunch of analytical data about your Web site. But you really should be using some sort of Web traffic data gathering system that can give you a quick look at who's visiting your site, where they are coming from, what they are doing while on your site, and so on.

I love to use Google Analytics for my own sites and that of my clients. It's free to set up, can provide a wealth of information and the reports are pretty easy to use/navigate. If you get really good at using it, you can even track traffic through your sales funnel.

It's pretty interesting to see what's going on as people move through the stages of purchasing something from you online. It sure can open your eyes as to where there might be trouble in the process because you can see what percent of people finish, and if they don't, where they left the process.
Beyond the details of tracking your sales, you can see this additional data:

• Geographical data;
• What type of browser visitors use;
• Whether they access your site through a PC or mobile device;
• How much time they spent on your site;
• New visitors vs. repeat visitors;
• Which search engines sent traffic;
• Which keywords triggered a visit; and
• Which pages of your site were viewed.

Sound intriguing? Sign up for your free account today and get started! Click here: Google Analytics

For some extra help, here's a video overview of the Google Analytics' interface (8 min)

 Or watch this Intro to Google Analytics video (47 min.)

Ciao for now, Paula