Google Adwords is implementing a new landing page quality change. Here's a quote from the Inside Adwords crew--
"Here's a little background, and a look at what's coming up:
As you may recall, we began incorporating advertiser landing page quality into the Quality Score back in December 2005. Following that change, advertisers who are not providing useful landing pages to our users will have lower Quality Scores that in turn result in higher minimum bid requirements for their keywords. We realize that some minimum bids may be too high to be cost-effective -- indeed, these high minimum bids are our way of motivating advertisers to either improve their landing pages or to simply stop using AdWords for those pages, while still giving some control over which keywords to advertise on. Although it is counter-intuitive to some who hear it, we'd rather show one less ad than to show an ad which leads to a poor user experience -- since long-term user trust in AdWords is of overarching importance.From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we're launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages.If you do see an increase in minimum bids and you feel that your landing page is providing a great user experience, please contact AdWords support and we'll take a look. Also, for useful guidelines which will help to define what users look for in a high quality site, we hope you'll take a look at the landing page and site quality guidelines, from the AdWords Help Center. "
Posted by Blake, Inside AdWords crew
Monday, July 10, 2006
Friday, May 26, 2006
Monday, May 01, 2006
VoIP - Voice Over Internet Protocol
SiteProNews: The VoIP Insurgency
Check out this article from SiteProNews dated April 28, 2006.
It could be just the answer your business needs to reduce your long distance spending.
Check out this article from SiteProNews dated April 28, 2006.
It could be just the answer your business needs to reduce your long distance spending.
Monday, April 24, 2006
Marshall Field's 12 Things to Remember
The main points are from Marshall Field's and the comments underneath are mine.
1. The Value of Time
Nothing is more precious than my time. I try to make the important people in my life consume my most precious time, whether personal or professional. Relationships are so much more important than business, money or material things.
2. The Success of Perseverance
One thing I know about my business…if I keep putting one foot in front of the other, my business will be successful. Think of the successful people you know. They all have stories of failing a few times, heck, maybe even a few HUNDRED times. But one thing is consistent--they didn't get where they are by giving up.
3. The Pleasure of Working
The pleasure in working is the satisfaction and enjoyment I get when it all comes together.
4. The Dignity of Simplicity
I've learned the hard way that I need a simple life. Too much complication and too many activities just bring more stress. I've learned to say "NO" a lot more often and choose my involvement wisely.
5. The Worth of Character
Character to me means that I'm honest, forthright, reliable, and dependable.
6. The Power of Kindness
Never underestimate the power of kindness. This line is included in most of my online signatures: "Practice Random Acts of Kindness". It's amazing to me that when I'm not self-focused [you know--What's in it for me?] and I can think "Who can I bless today?, that I usually end up being the one whose blessed! It can change your entire outlook.
7. The Influence of Example
Being a mom, I sure hope I've grasped this one! I can think of many people in my life that led by example and profoundly influenced me personally and professionally.
8. The Obligation of Duty
I really don't like the wording of this--to me it seems to imply our obligations are chores; maybe I'm not getting it?! I choose to fulfill my obligations because I want people to be able to count on me. I strive for excellence in all I do.
9. The Wisdom of Economy
To me this means the wisdom of managing my money. Here's my simple motto: Give first, Save second, Spend third.
10. The Virtue of Patience
I'm not quite sure I've completely mastered this yet, but I'm persevering :)
11. The Improvement of Talent
Be a continual learner. I don't know everything and I feel each person I come in contact with can teach me something. I try to be humble enough to be teachable.
12. The Joy of Originating
Be original. Try something new even if no one has ever done it before. Someone has to be the first--might as well be you!
1. The Value of Time
Nothing is more precious than my time. I try to make the important people in my life consume my most precious time, whether personal or professional. Relationships are so much more important than business, money or material things.
2. The Success of Perseverance
One thing I know about my business…if I keep putting one foot in front of the other, my business will be successful. Think of the successful people you know. They all have stories of failing a few times, heck, maybe even a few HUNDRED times. But one thing is consistent--they didn't get where they are by giving up.
3. The Pleasure of Working
The pleasure in working is the satisfaction and enjoyment I get when it all comes together.
4. The Dignity of Simplicity
I've learned the hard way that I need a simple life. Too much complication and too many activities just bring more stress. I've learned to say "NO" a lot more often and choose my involvement wisely.
5. The Worth of Character
Character to me means that I'm honest, forthright, reliable, and dependable.
6. The Power of Kindness
Never underestimate the power of kindness. This line is included in most of my online signatures: "Practice Random Acts of Kindness". It's amazing to me that when I'm not self-focused [you know--What's in it for me?] and I can think "Who can I bless today?, that I usually end up being the one whose blessed! It can change your entire outlook.
7. The Influence of Example
Being a mom, I sure hope I've grasped this one! I can think of many people in my life that led by example and profoundly influenced me personally and professionally.
8. The Obligation of Duty
I really don't like the wording of this--to me it seems to imply our obligations are chores; maybe I'm not getting it?! I choose to fulfill my obligations because I want people to be able to count on me. I strive for excellence in all I do.
9. The Wisdom of Economy
To me this means the wisdom of managing my money. Here's my simple motto: Give first, Save second, Spend third.
10. The Virtue of Patience
I'm not quite sure I've completely mastered this yet, but I'm persevering :)
11. The Improvement of Talent
Be a continual learner. I don't know everything and I feel each person I come in contact with can teach me something. I try to be humble enough to be teachable.
12. The Joy of Originating
Be original. Try something new even if no one has ever done it before. Someone has to be the first--might as well be you!
75% Doing, 25% Learning
I've been approaching this whole website learning curve exactly opposite of this! I've been spending WAY too much time absorbing information and not enough time applying what I've learned. It can seem overwhelming because trends change so quickly.
So, I'm going to try and flip that around and apply more of what I've learned. But I do think that this might get a little out of balance when you're trying to learn something new. But if you let it become 25% doing and 75% learning, I fear your business will go forward very slowly!
75% Doing, 25% Learning! Let's try it :)
-Paula
So, I'm going to try and flip that around and apply more of what I've learned. But I do think that this might get a little out of balance when you're trying to learn something new. But if you let it become 25% doing and 75% learning, I fear your business will go forward very slowly!
75% Doing, 25% Learning! Let's try it :)
-Paula
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