Wednesday, April 28, 2010

Need a Web Site You Can Maintain Yourself?

Blogs used to be a great way to help you add fresh content to your site and help increase your visibility. They used to be used in addition to your regular Web site. Advances in content management have blurred the lines between conventional sites and blogs. Blogging programs have evolved into the most powerful and flexible systems available.

WordPress is a leading 'blog' program and it's completely free! Check out these great features:
  • You can create static pages and sections making it appear virtually the same as any other site.
  • It's great for new Web site owners who want to manage their own sites WITHOUT learning HTML code.
  • Easily allows you to take advantage of SEO (Search Engine Optimization) opportunities
  • Material can be easily categorized allowing effortless structure. A more orderly site will perform better with the search engine spiders. Search engines are all about structure. :-)
  • Categories let you effectively group relevant material together by creating URLs with anchor text (text that uses your keywords) and relevant internal links. This makes your site more easily crawled by the search engines.
Fresh Content
WordPress is specifically designed to handle the frequent creation of content. You can even create multiple updates (or posts) and schedule them to be published at a later date. So if you're inspired and get a bunch of content cranked out, you can schedule your blog to update automatically! This is great for vacations or times you are away from your office. Your site can continue to be updated with fresh content even though you're away. Making regular updates to your site will get it crawled more often.

Link Building
The nature of blogs and the blogging community lends itself to link trades more often than with a regular Web site. Other bloggers love to find related blogs to link to and recommend.

Social Interaction Via Comments
Commenting plays a big role in link sharing with other blogs. Being an active participant and commenting on others' blogs, naturally improves visibility. A feature I particularly like is the ability to turn off the comment option at the page level. So if there is a page where you don't want people to be able to comment, just turn off the option and it becomes a static page.

Viral 'Word-of-Mouth' with RSS
With a blog, RSS is automatic and built right in. With this feature, your blog can be included in blog directories and blog-specific search engines.

WordPress is another easy to use, affordable tool for the small business owner! It allows you to simplify your site maintenance and improvements. The beauty is that you will be able to more easily and quickly manage your site, spend less $'s on a Web master, have greater control, not have to wait on another person's schedule, and realize the savings over time.

If you have a hobby or a small site idea - why not give WordPress a try? Get started here.
To see an example of a site created using the free version of WordPress, visit PaulaBonelli.com.

Until next time - Ciao!

No comments: