Wednesday, August 26, 2009

Are You Using Online Coupons?

Those of you who are subscribed to my email list or have been working with me know that it's important to be listed locally in the major search engines so your business can be found. And for those of you who actually took action to create your business listings, then you may have a listing in MerchantCircle.

MerchantCircle is a great local resource for your bricks and mortar business, as well as your online business. In addition to creating a listing letting others in your area know where you are located and how to get a hold of you, you can create coupons. Online coupon use is on the rise! Shoppers are proactively searching for coupons before they shop. This past weekend I was visiting family in Wisconsin and we wanted to eat at a local restaurant (not a chain either!). We searched online and found a $75 coupon off our dinner if we spent $150 or more. That worked for us since there were 7 of us eating. Pretty cool and a great way to still do the things you love at a discount. :-)

To learn  more about MerchantCircle and how you can participate, click here.

But wait - there's another REALLY cool thing MerchantCircle has just introduced! For those of you using Twitter for business, MerchantCircle pushes all the coupons created on their site to the appropriate LOCAL Twitter account. For example, if you are in Minneapolis and you have created a coupon using MerchantCircle, they push (tweet) your coupon to your local city Twitter page. This allows you to gain new exposure to an audience who may not be searching for your business name, but searching for deals in their location (the search engines list these results). Plus with the retweet feature, Twitter users can pass along your coupon to their followers. This is word-of-mouth advertising at its best!

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