Using Video in Your Business

Are you using video in your business?

Since most of my small business clients sell something, whether it's products or services, I thought I'd share some quick video stats with you that are hard to ignore from Invodo.com.

Using video for business

This is how video is being consumed by your customers:

• 52% of consumers say that watching product videos makes them more confident in their online purchases; 85% are more likely to buy
• 3 out of 5 consumers will spend at least 2 minutes watching a video that educates them about something they are planning to purchase
• Videos appear in 70% of the top 100 search engine listings
• Video views increase time on site as well as conversions/sales
• Online video is the fastest growing ad format in 2012

As you think about adding or optimizing pages of your website, why not include video? It doesn't have to be professionally made. Most point-and-shoot cameras, phones and laptops have perfectly suitable cameras for shooting a quick video.

For most small businesses, creating a YouTube account and uploading your videos will be the simplest solution. There are many easy-to-use features within YouTube that allow you to edit the video, add music and optimize it for search.

Before you get started, read these 4 tips for optimizing your videos to increase views and sales from ReelSEO.

Start experimenting and tracking your results. If you get stuck, contact me. I'm experienced in using YouTube and I can help you upload and optimize your videos.

I'd love to hear how video has impacted your business. Share your comments below, now or after you try it.

Ciao for now,
Paula

In the Small Biz News

Check out the latest headlines in Small Business Internet News.

Privacy Data Systems launches new Service.
Free service to help individuals and business professionals to communicate easily and securely online.

John Jantsch of Duct Tape Marketing always has timely, applicable articles for small businesses. 5 ways Social Media can drive local business.

I love eye-tracking heatmaps that show what people are looking at on Web pages. It's always eye-opening. Here's an eye-tracking heatmap from Mashable.com that shows what users are looking at social media pages such as FaceBook. No surprise - images are powerful! It's interesting...worth a quick read.

Check out these 8 small biz social media tips from Social Media Examiner.

Need some help knowing what will motivate your employees? Here are 9 things that motivate employees more than money from Inc.com.

And last, but certainly not least, Marketing Profs top 5 marketing trends for 2012.

Ciao for now, Paula