There may soon be an easier way for small businesses to advertise online. If you have an account and local business listing at Merchant Circle, look for a less complicated way to locally target your customers using a cost-per-lead and cost-per-click advertising model.
Merchant Circle will be merging with Rely Inc., a marketplace focused on local web advertising. The combined company will provide a practical and scalable solution for small, local businesses to market their services and products. Look for the deal to be finalized in the third quarter of this year.
If you've been frustrated by the complexity, effectiveness and cost of the major search engine's advertising models, maybe this will be the answer for you. Merchant Circle will surely be contacting it's current customers when this is available. If you don't already have a listing (basic is free), sign up now.
Founded in 2005, MerchantCircle serves 1.6 million merchants, Reply says. Ben T. Smith IV, MerchantCircle’s founder and CEO, will become president of Reply Media and report to Zamani.
Information adapted from the May 26, 2011 Internet Retailer article,Web advertising firm Reply buys MerchantCircle in a $60 million deal.
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