I recently read a stat in DMNews that took me by surprise. E-commerce revenues via mobile devices (in billions) more than doubled from 1,200 in 2009 to 2,420 in 2010.* I knew that mobile devices were increasing in popularity but I didn't realize the rate at which we're adapting to them. The revenue from mobile devices is expected to reach 23,831 by 2015.* That's astonishing!
Is your site mobile ready for viewing? How about selling?
If not, it's time to put it on your radar and begin thinking about how you can accommodate your customers that are viewing your site from their mobile device. Then, how you might sell to them from your mobile site.
Mobile Site Design
You'll want to have a mobile site that is super simple with mostly text links or very small images so that load time is kept to a minimum. If you have a bricks-and-mortar store, dont' worry, you don't have to sell everything. Just start with popular items or easy items. It's OK to sell just a portion of your total inventory. Make sure the shopping experience is catered to mobile shoppers - no need to replicate every single Web feature.
You can make mobile sales fun by offering special deals - 48 hours to buy X brand product before they sell out. Offer your mobile users exclusive offers that can't be found on your site. Do you have weekly specials? Make it easy for your busy customers to order items quickly while they are waiting to pick up a child or sitting in a doctor's office.
See more examples and read the full article about m-comm (Mobile-commerce) at the DMNews Web site.
See these site examples for user-friendly, mobile design. Take a look at them on both your desktop and mobile device:
mobile.Dominos.com
Sears2Go.com
*Source: Coda Research Company via DMNews print article and Web site.
Think mobile! :-)
Ciao for now, Paula
Is your site mobile ready for viewing? How about selling?
If not, it's time to put it on your radar and begin thinking about how you can accommodate your customers that are viewing your site from their mobile device. Then, how you might sell to them from your mobile site.
Mobile Site Design
You'll want to have a mobile site that is super simple with mostly text links or very small images so that load time is kept to a minimum. If you have a bricks-and-mortar store, dont' worry, you don't have to sell everything. Just start with popular items or easy items. It's OK to sell just a portion of your total inventory. Make sure the shopping experience is catered to mobile shoppers - no need to replicate every single Web feature.
You can make mobile sales fun by offering special deals - 48 hours to buy X brand product before they sell out. Offer your mobile users exclusive offers that can't be found on your site. Do you have weekly specials? Make it easy for your busy customers to order items quickly while they are waiting to pick up a child or sitting in a doctor's office.
See more examples and read the full article about m-comm (Mobile-commerce) at the DMNews Web site.
See these site examples for user-friendly, mobile design. Take a look at them on both your desktop and mobile device:
mobile.Dominos.com
Sears2Go.com
*Source: Coda Research Company via DMNews print article and Web site.
Think mobile! :-)
Ciao for now, Paula
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