This article by John Jantsch of Duct Tape Marketing hits the nail on the head. He succinctly puts all the elements together that you have to think about and plan for when you are building or rebuilding a Web site.
I fall into the category of the Marketer, of course, playing a role in each phase of the planning process. I often find myself in the position of educator, coordinator between all the personalities, go-between for the for Web site owner, and the ultimate marketing of the finished site. This is no small task and most small business owners really have not grasped how complex the process is. So whether you manage all 5 areas yourself or outsource it, each is an important aspect of how it will all come together.
John references several resources within his article. I haven't had personal experience with all of them, so if you decide to use one please do so at your own risk and take time to find out if the source is a good fit for you and your business.
Read John's full article.
I fall into the category of the Marketer, of course, playing a role in each phase of the planning process. I often find myself in the position of educator, coordinator between all the personalities, go-between for the for Web site owner, and the ultimate marketing of the finished site. This is no small task and most small business owners really have not grasped how complex the process is. So whether you manage all 5 areas yourself or outsource it, each is an important aspect of how it will all come together.
John references several resources within his article. I haven't had personal experience with all of them, so if you decide to use one please do so at your own risk and take time to find out if the source is a good fit for you and your business.
Read John's full article.
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