Well - if you thought maintaining a Web site is hard, you ain't seen nothing yet! The introduction of Google's real-time streaming search is going to show "real-time" conversations from social media sites (think Twitter, FaceBook, Yahoo! Answers, etc.) at the top of the search results.
We've known for some time now that your content needs to be optimized to be found and that it needs to grab your visitor's attention. That's still true. If you haven't engaged with social media yet, now is a good time to get started!
You should now be thinking about using these social media outlets as everyday (real-time!) marketing. Leverage these outlets to engage your customers with your brand by taking advantage of Google's massive search audience. Your sites will need to go from stagnant to, as HubSpot puts it, "mini-publishing houses". Don't be left behind. It's never been easier to interact with your customers than now!
Read more about Google's Real-Time Search and watch a short video demo at HubSpot's Web site.
Here are some good tips from HubSpot that will help you begin getting in the habit of creating real-time content: 5 Tips for Creating a Content Culture
As always, please feel free to contact me with your questions or comments by using the options below this post.
Ciao for now, Paula
We've known for some time now that your content needs to be optimized to be found and that it needs to grab your visitor's attention. That's still true. If you haven't engaged with social media yet, now is a good time to get started!
You should now be thinking about using these social media outlets as everyday (real-time!) marketing. Leverage these outlets to engage your customers with your brand by taking advantage of Google's massive search audience. Your sites will need to go from stagnant to, as HubSpot puts it, "mini-publishing houses". Don't be left behind. It's never been easier to interact with your customers than now!
Read more about Google's Real-Time Search and watch a short video demo at HubSpot's Web site.
Here are some good tips from HubSpot that will help you begin getting in the habit of creating real-time content: 5 Tips for Creating a Content Culture
As always, please feel free to contact me with your questions or comments by using the options below this post.
Ciao for now, Paula
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