Drive consumers through your website and down your sales/conversion funnel by being clear and telling them exactly what you want them to do - your call to action.
A call to action is defined as any action which your customers take that completes your selling process. Don't be stuck in the traditional, non-specific "buy now", "add to cart" or "click here to order". Give your customers the information they need to make a better buying decision.
Combine an imperative verb with an implied benefit. Try these better alternatives:
* Buy today and get free shipping
* Save 10% now!
Look at your existing calls to action and see if there is even a call to action present. Is your call to action an image or text? Where is it on the page? Review the effectiveness of yours and make improvements right now!
There is no substitute for testing. Put aside your perceived notions about what you think your customers will do and try different combinations of text, image, placement, size, etc. All web sites are different. What will work for one business may not work for your sales process. The only way to know is to let your customers tell you. If you don't get a ton of traffic, you may have to test one version for 30 days (or more) to get enough conclusive evidence to tell you which version works better than another.
Happy testing =)
Paula
A call to action is defined as any action which your customers take that completes your selling process. Don't be stuck in the traditional, non-specific "buy now", "add to cart" or "click here to order". Give your customers the information they need to make a better buying decision.
Combine an imperative verb with an implied benefit. Try these better alternatives:
* Buy today and get free shipping
* Save 10% now!
Look at your existing calls to action and see if there is even a call to action present. Is your call to action an image or text? Where is it on the page? Review the effectiveness of yours and make improvements right now!
There is no substitute for testing. Put aside your perceived notions about what you think your customers will do and try different combinations of text, image, placement, size, etc. All web sites are different. What will work for one business may not work for your sales process. The only way to know is to let your customers tell you. If you don't get a ton of traffic, you may have to test one version for 30 days (or more) to get enough conclusive evidence to tell you which version works better than another.
Happy testing =)
Paula
No comments:
Post a Comment