Before writing content or copy for your web site, keep these things in mind to get the results you want. Help your customers find and get exactly what they are looking for when they visit.
You can increase the likelihood of visitors getting what you intended for them to receive (or going where you intended to have them to go) by writing your web page copy (content) so it's focused on one goal or action.
Before you write, ask yourself "What do I want my visitors to do?" Do I want them to click through to another page on my site, purchase right away, sign-up for something by giving me their contact information--there are many possible actions. Give some thought as to what one action you want them to take once they arrive on any given page of your site. Then write your copy with that one goal in mind and include clear verbal steps along the way to help your visitors prepare to take action when the time comes.
If you are offering a free sample, sprinkle 'free trial', free sample', etc. throughout the text. Motivate them by telling them why they need it, why it's important to them, - solve their "problem". As they are reading, you are preparing them to take action and they are saying to themselves--Where do I get it? What do I do next?
Now tell them how to take action. Buy here, get your 'free whatever' here, give us your name and email and we'll send you.....get the idea? Your copy should guide, nudge, and lead your visitors in the direction of the action you want them to take; then call for that action.
Once you give your copy a single focus with a defined goal/action--then your visitors will find what they are looking for and you'll have a web page that is clearly defined for your users to take action!
Happy copywriting :-)
Paula
Paula M Bonelli | ASAP Web Site Promotion
"Helping small businesses find customers online."
http://www.MarketYourBizOnline.com
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