1. Determine what you're giving away. Will you make a movie, write an ebook, create an ecourse, or have a special piece of software written for you? The key to success in picking your product is to make sure that it solves a big problem experienced by your target market. You may also locate your giveaway by using something that someone else has created that permits you to brand it with your company information. (Get an example below in my resource box).
2. Brand the product. Make sure that your logo, your website URL, and/or your tagline is on the viral marketing piece. You want anyone who downloads this viral marketing product to be able to link back to your website, just as you would want someone to be able to contact your brick-and-mortal store when you provide a promotional giveaway like a pen, coffee cup, mousepad, etc.
3. Set up delivery process. Will visitors be able to download the software directly from your site, or will they have to provide their contact information? The best option is to give it away with no strings attached. However, on the page in which you offer the download, you can offer visitors yet another gift, one that requires their contact info to receive.
4. Give away the rights. If you'd like to really jump start the viral marketing process, give people the rights to give away your viral marketing piece to their own customers.
5. Rebrand the item. If you permit people to rebrand the giveaway with some of their contact info or affiliate links, as well, they will really be motivated to pass along your viral marketing piece.
6. Announce the availability of the item. Write an article or a press release about your viral marketing item. Announce its availability to your contact database or ezine list. Ask your readers or visitors to your blog to announce it to their lists or just simply give it away.
Capturing the power of viral marketing is a simple and cost-effective strategy to drive traffic to your website. If implemented properly, who knows how much fame and fortune this technique could bring you?
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this blurb with it: Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps self-employed service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. Get your free affiliate link cloaking program at http://www.Affiliate-Link-Cloak.com. It's a perfect example of viral marketing in action! Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com .
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