You can use a blog for business. They aren't just for online diaries of people's personal lives, but can be used to increase your website's traffic.
Ways your business can benefit:
It can humanize your business because blogging allows you to write posts in your own voice--it's more conversational and allows you to interject your personality :)
I hope to use it as a way to help other online business owners by sharing my knowledge of web marketing. Hopefully I'll have interaction with those of you who read it by way of posting comments or questions.
If you sell products on your site, you can use it as a customer service tool. You can provide product updates and other relevant information to your customers quickly.
It's easy to post. You can quickly give your readers the information they are looking for and automatic archiving by date can give new visitors access to your content.
Check back soon. My next post will continue with more ideas for harnesssing "The Marketing Power of Blogging."
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