How to Schedule Posts on Facebook

source: office.com

This, also from the blog archives of AWeber, provides instruction for how to schedule your posts to Facebook. Finally!

I know many of you have been using 3rd party apps for this, like TweetDeck or HootSuite, and they still work great. Now Facebook has added scheduling and targeting to Page's functionality.

Read the full blog post at AWeber for a quick, visual walk-through of how to do this so you can work smarter, not harder. :-)

Ciao for now,
Paula

Holiday Email Marketing

Holiday Email Marketing

2011 in Review 

(This is part of an email opt-in series. See graphic in detail and 
get the rest of the Holiday Email Marketing tips from AWeber)

Data and infographic by AWeber Email Marketing

Create More Email Leads

In a recent blog post, AWeber gives us 5 ways startups (or any biz) can create more email leads.

source: office.com

1) Integrate email into your offering
2) Provide informative resources to your readers
3) Promote your resources
4) Invite a guest to post to your blog
5) Use your blog real estate wisely

Get the details for each point above by reading the full article here.

Using Video in Your Business

Are you using video in your business?

Since most of my small business clients sell something, whether it's products or services, I thought I'd share some quick video stats with you that are hard to ignore from Invodo.com.

Using video for business

This is how video is being consumed by your customers:

• 52% of consumers say that watching product videos makes them more confident in their online purchases; 85% are more likely to buy
• 3 out of 5 consumers will spend at least 2 minutes watching a video that educates them about something they are planning to purchase
• Videos appear in 70% of the top 100 search engine listings
• Video views increase time on site as well as conversions/sales
• Online video is the fastest growing ad format in 2012

As you think about adding or optimizing pages of your website, why not include video? It doesn't have to be professionally made. Most point-and-shoot cameras, phones and laptops have perfectly suitable cameras for shooting a quick video.

For most small businesses, creating a YouTube account and uploading your videos will be the simplest solution. There are many easy-to-use features within YouTube that allow you to edit the video, add music and optimize it for search.

Before you get started, read these 4 tips for optimizing your videos to increase views and sales from ReelSEO.

Start experimenting and tracking your results. If you get stuck, contact me. I'm experienced in using YouTube and I can help you upload and optimize your videos.

I'd love to hear how video has impacted your business. Share your comments below, now or after you try it.

Ciao for now,
Paula