2 Quick Marketing Tactics

Small Biz Marketing Tips
source: office.microsoft.com

 These tips are excerpted from a recent article in Web Marketing Today. I find that many of my small business clients don't do them at all or don't do them consistently.

1. Get Email Addresses - give something small in return for a customer sharing their email address with you people. People get lots of emails and many won't give out  their email address unless they feel they will get something of value in return.
2. Ask for Reviews - testimonials had a part in the marketing role. Today they take on the form of online reviews. Ask for reviews by email, newsletter, your Website, your social media platform, or by a printed sign at your place of business.

Here are some other often overlooked tactics you might try --

• Put links in your email signature to your Web address and any social sharing sites like LinkedIn, Facebook or  Google+.
•  If you have a storefront, put a sign with your Web address near the checkout.
• Many people have smartphones with them at all times. Place QR codes in your place of business with links to special offers, your Website or social sharing site(s). Create QR Codes free here.
• First impressions count on the phone or in person. Make sure all employees know where you are on the Web and how to encourage sign-ups to your mailing list, etc.
• Offline achievements add a trust factor. Don't be shy about letting your customers know about honors or awards by displaying them in store and online.
• Probably the most important -- provide consistent information across all platforms.