Do you ever wonder what the search engines will consider duplicate content? I've been thinking on it lately because of the pay-per-click work I'm doing for a couple of clients. Their original site pages aren't converting to sales and I want to change some of the page elements and optimize for the top 3.
The site owners are reluctant to change the visual aspect of the page yet that's exactly what needs to happen in order to produce results. My thought is - why can't we create a test page that has basically the same content, but from which we can see what is going to get visitors to purchase or sign-up? While we're doing this, we leave the original page live on their site.
Here's an article that might help clear up some of the fuzzy lines surrounding what is and what isn't duplicate content.
When Is Duplicate Content Okay? When Is It Penalized?
Thursday, May 24, 2007
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